The city of Turlock in south-west Queensland is known for its vibrant outdoor culture, and its footwear is just as hip and eclectic.
The city’s footwear, known as swoosh, is often seen in a number of iconic brands, including The Thrillist and Wahl, and the city’s local footwear designer is one of the citys biggest names in the business.
In a recent interview with Z Magazine, Swoosh founder Mark Williams said that he had never seen turlock become a fashion destination.
“I have been in Australia a long time and I don’t know anyone who thinks this is a city that’s been fashionable in the past.”
The whole city of Melbourne is known as the fashion capital of Australia.
I have seen a lot of cities in Australia that are a bit more like the big cities of New York and Paris and London, but they’re all so much more casual and casual about it, you know?
“The big brands like The Thrick, Wahl and Wunderland are still very much popular here.
I’ve never seen a single shoe in the city of turlock be marketed like this, I haven’t seen a turlock shoe marketed like that in the last five years.”
The Swoobs’ footwear is made using natural leathers and synthetic materials.
“When I say natural, I mean the natural, un-leather-based material, which is actually sourced from animals that were raised in a very harsh environment, but the leather is still organic,” Mr Williams said.
“You see a lot more of natural leather shoes in the US, but it’s a very different kind of shoe.”
Mark Williams says turlock has become a popular place to shop for stylish footwear and is in need of new brands.
(Supplied: Swoos)Mr Williams said turlock had always had a thriving outdoor culture and the trend was just starting to take off.
“For a long while I thought turlock was just a very traditional city, a place where you go out, eat, hang out and have fun,” he said.
“And then recently there’s been a lot going on in the footwear business, so I guess the next generation is coming in and they’re starting to really embrace it.”
Mark’s Swooshi shoe collection features designs from the likes of The Thrilly Man, Wunder, The Thrills and Wock.
(Facebook)Mr William said turlocks footwear had been in high demand for a while now, with Swooseys footwear now having a global following.
“There’s been an explosion in the number of turlocks and footwear brands out there, but I think it’s the right time to bring some of the great brands that have existed over the last 10, 15, 20 years into the city,” he explained.
“I think it will be a huge hit with people, and I think people will love it because it’s so modern, so modern and so trendy.”
Mr Williams says his Swooses footwear is in high supply and will be ready to ship within three weeks. (7:14pm)